This really gives a kick in the pants to those who take short cuts and lose sight of software freedom.  Kudos to Mozilla who actually has the critical mass to effect real change by endorsing Vorbis and Theora on all of their OS platforms.  Soon it will be up to the content producers to make open formats ubiquitous.  Having a delivery channel which people use on a regular basis means we can finally work from start to finish without touching a closed format if we so choose.  That to me is freedom - not forcing everyone to encode in open codecs, but to allow for those who prefer open formats the ability to deliver their content without any barriers between them and their end users. There are those who don’t want to see this happen but I have to believe that momentum is starting to swing our way.

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