A couple of weeks ago I made a post on how NOT to treat your customers. Today I had an experience which prompted me to write a counter point to the last post. As my readers may know, I just joined a gym. To kick thing off right (wait for the pun), I went out today looking for sneakers. For most people it is a simple trip to the local sports shop or shoe store but I needed shoes for the gym so they had to fit just right and provide proper support. The issue for me is I wear shoes one half size smaller than most stores carry. That is a bigger difference than it sounds when it comes to shoes I will be running in.
I decided to go down to the specialty running store, Marathon Sports, in order to see if they carried my size. I walked into a busy shop and looked around for a bit, clearly confused by the myriad of choice, mostly of brands I never heard of. This wasn’t your everyday shoe store. Just then a man asked if he could help and then made the strange request that I take off my shoes, roll up my pant legs and walk up and down the store. I complied and from that he deduced my gate, stance and the fact that I had wide feet. He promptly brought up a pair of some of the most comfortable sneakers I have ever worn.
I ended up paying a bit of a premium for the sneakers. Nothing huge but about $10-$20 more than I would anywhere else. The fact is from the service I was given I would have paid much more. These sneakers are going make sure I get an optimal workout without injuring myself and when they wear out, I know where I am going to get a new pair.
To review, expertise, good merchandise plus great customer service makes a happy customer. A happy customer comes back for more and may even bring friends along to start the cycle anew.[read this post in: ar de es fr it ja ko pt ru zh-CN ]