Awhile ago I signed up for Blockbuster.com. At 21 or so dollars a month for three movies out at a time and the ability to return them for movies at the store up the road it just fit my lifestyle. Even when they alerted me that they were changing the plan where they restricted it to 5 in store exchanges or I could pay $4 extra dollars a month for the same unlimited service I was getting I felt it was still a fair deal. The key there was they notified me and gave me the option to pay my current level or opt-in to pay extra.
This time however they have alerted me that they are raising the price by $10 (a whopping 40% or so increase) a month which goes into effect automatically in my next billing cycle. I now hold a service that was once competitive with Netflix but now seems to keep increasing in costs every couple of months or so. What is really interesting is the pricing on their website doesn’t seem that bad (though they have gotten rid of the unlimited exchange option). I have to wonder if that is an unmarked introductory price.
I can appreciate that the program may have been an ill conceived marketing ploy that has been losing Blockbuster a lot of money but then I would have been happy to move to a more restricted plan had this happen just once and they canceled the unlimited plan then (I did move to the higher cost plan the first time). The fact that they did it a second time just has me looking over my shoulder for the next increase. So the value is gone and I will be leaving Blockbuster.com at the end of this billing cycle. Perhaps I’ll start up with Netflix again or just get outside more. I did just join a gym after all.[read this post in: ar de es fr it ja ko pt ru zh-CN ]